According to statistics, the white wine market is growing steadily.
It is estimated to increase by 5.3% CAGR this year compared to 2023. In other words, it will grow from $39.8 billion to $41.9 billion by 2024.
Some of the factors that have driven the growth of these wines in recent years are:
✓ Retail
✓ The trend to explore new flavors among wine consumers,
✓ The growth of exports
✓ Marketing and communication campaigns.
And this is just the beginning. The forecast is that white wine consumption will continue to grow over the next 10 years.
Between now and 2033, global sales are expected to increase by 5.1% CAGR, reaching $67.29 billion.
It seems that red wine, the protagonist player and dominant wine in history, is going to face a strong competitor.
This growth can be attributed to cultural changes, the evolution of alcohol consumption habits, adaptation to climate change, exploration of new markets, and innovation in both production and marketing.
Here are some key data that represent the current scenario for these wines:
➞ The global white wine market stood at $40.92 billion in 2023.
➞ Dry white wine is predominant among all white wines.
➞ The offtrade channel is the most widely used channel for the distribution of white wine.
➞ Europe is the market with the highest sales volume of these wines, but North America is the fastest growing market in terms of demand.
The rise in whites is mainly focused on the premium and organic white segment, a trend that coincides with the global trend for the entire wine market and which brings us back to the importance of premiumization.
Although there is still a traditional association of whites with warm seasons and sparkling wines with special events, these associations are becoming weaker and weaker, with consumers being the creators of new habits, without the conditioning factors of occasion or season.
The world of wine is inevitably tending to become less constrained.
