For more than 15 years, at E2G we have worked to bring wines with a true story, a recognisable origin and committed people behind every bottle to the international market.

Today, we are taking a particularly exciting step.

For the first time, we are adding a Peruvian producer to our portfolio and entering a new category for us: grape spirits.

We are doing so together with Bodega San Nicolás and Pisco 1615, a project born in the Pisco Valley that combines history, vineyard, precision in production and a clear international ambition.

This is not simply about adding a new reference to our catalogue.

It is about opening a new conversation.

A conversation about Peru, about grapes transformed into a spirit, and about a category with an extraordinary identity that still has a great deal of space to conquer in international markets.

Some products need to invent a story.

Pisco 1615 is not one of them.

Bodega San Nicolás is located in Santa Cruz de Lanchas, in the Pisco Valley, close to Paracas and the Pacific coast. The marine influence and the conditions of the area help create a singular microclimate for growing pisco grapes.

The estate has more than 30 hectares dedicated to varieties such as Quebranta, Italia, Torontel and Albilla. Its distillery is located in the former Hacienda Santa Cruz de Lanchas, a place the winery connects with the early chapters of pisco production in the area.

Here, origin is not a marketing resource added at the end.

It is the starting point.

And that has enormous value for an importer. In a category that still requires explanation in many countries, being able to connect the brand with the place that gives the spirit its name makes the message much clearer, more credible and easier to remember.

Pisco 1615 is born in Pisco.

It sounds simple, but commercially it is a very powerful argument.

Pisco starts from something we know very well at E2G: the grape.

But its path is different from wine.

It is made from fresh fermented must from pisco grapes, distilled only once until it reaches its final alcohol level and does not go through barrel ageing. It is also not later corrected by adding water to reduce its strength.

After distillation, pisco rests before being bottled.

The result is a spirit in which grape variety, fermentation and precision in the process remain at the forefront. The absence of wood ageing allows the fruit and aromatic expression to remain uncovered by notes from the barrel.

For those of us coming from the wine world, this is particularly interesting.

With pisco, we can also speak about varieties, origin, aromatic expression and style. This is not a neutral alcohol that receives its personality later. It is a spirit whose identity begins in the vineyard.

And that is one of the reasons why Pisco 1615 fits so naturally into the E2G universe.

The name of the brand is not accidental either.

It refers to 1615, the year of publication of Nueva corónica y buen gobierno, by Felipe Guamán Poma de Ayala, a work the brand links to the first chronicles about distillation in the Pisco Valley.

Pisco 1615 embraces that legacy, but it does not intend to remain anchored in it.

Its stated aim is to take part in the renaissance of pisco around the world: recovering its history, bringing it closer to new consumers and taking it into contemporary contexts through gastronomy, cocktails, innovation and new consumption experiences.

That balance between roots and present relevance is precisely what attracted us to the project.

Because respecting tradition does not mean presenting it as a museum piece. It means giving it the tools to keep growing.

One of the commercial strengths of Pisco 1615 is that it does not depend on one single bottle or one single consumption occasion.

Its portfolio allows the category to be explained progressively.

Pure piscos are made from a single variety and allow the personality of each grape to be discovered.

Quebranta offers a more structured expression, with fruity, mineral and nutty notes. Torontel has an aromatic profile where flowers, citrus, honey, fruit and spices appear. Italia shows a more floral and fruity expression, with notes of raisins, quince, roses and honey.

These are especially useful references for training, tastings and cocktail programmes that want to work with the character of each variety.

Acholado combines different grapes and offers a broader and more versatile interpretation of pisco.

It can work as a central reference for the brand: expressive enough to show its identity and flexible enough to integrate into different cocktail styles and sales channels.

Mosto Verde is made by distilling a must whose fermentation has not been completed.

This requires a larger quantity of grapes and results in piscos with a more enveloping texture, a softer sensation and greater aromatic depth.

This is where Pisco 1615 can especially broaden the international perception of the category.

Mosto Verde allows pisco to be presented not only as a base for a cocktail, but as a spirit that deserves to be tasted, explained and enjoyed on its own.

The range also includes limited-production references, which bring a dimension of discovery and exclusivity for specialist retailers, high-end restaurants, collectors and premium spirits programmes.

This architecture offers importers something very valuable: different entry points without losing brand coherence.

It would be a mistake to downplay the importance of the Pisco Sour.

It has been, and continues to be, one of the greatest ambassadors of pisco in the world.

There are also other traditional cocktails such as the Chilcano, the Capitán and the Pisco Punch, as well as the whole field that contemporary cocktail culture offers bartenders and restaurants.

But reducing the category to a single cocktail would limit it unnecessarily.

Pisco 1615 can enter a market through the bar and later grow through gastronomy, tastings, specialist retailers and the slower consumption of its more complex references.

Cocktails generate trial.

Education generates understanding.

And understanding allows value to be built.

That journey is especially relevant for importers who are not only looking for a different bottle, but for a category with real activation possibilities.

Introducing a less familiar category always involves a challenge.

The importer needs to spend time training the team, explaining the product to customers, generating trial and finding the right channels.

That is why story and quality are not enough. It is also necessary to work with a producer that understands the international process.

According to its corporate presentation, Bodega San Nicolás is already present in 20 countries and more than 50 cities. The company also develops harvest experiences for its clients and collaboration projects adapted to specific partners, such as its co-branding initiative with COYA.

This reveals something important: this is not a winery that expects the work to end once the order has been shipped.

It is a team that understands that a brand is developed by accompanying the market.

For E2G, this point has been decisive.

When we present a project to an importer, we are not only looking for the product to fit into their portfolio. We are looking for the capacity to train, activate, communicate and build the relationship with continuity.

In increasingly competitive markets, many importers are looking for proposals that can offer differentiation without becoming impossible to explain.

Pisco 1615 brings together several especially relevant arguments:

• It comes from the Pisco Valley and has a direct connection with the origin of the category.
• It starts from recognisable grapes and allows a narrative close to the world of wine to be developed.
• It has a range that covers cocktails, training, gastronomy and premium consumption.
• It has export experience and presence in different international markets.
• It offers real possibilities for activation and education.
• It represents a country and a gastronomic culture with a strong identity.

We do not expect every consumer to know pisco from day one.

That is precisely where the opportunity lies.

Categories that still need to be discovered offer importers the chance not to compete only on price or for space on an already saturated shelf. They allow a new story to be opened, the market to be trained and a distinctive position to be occupied.

Of course, they need to have a serious product, a simple story and the right support.

Pisco 1615 has all three.

The addition of Bodega San Nicolás has a special meaning for us.

It is our first project in Peru.

It is our first grape spirit.

And it is also a natural evolution of what we have been doing for more than 15 years: connecting authentic producers with importers capable of developing their value in each market.

We are still talking about vineyards.

We are still talking about origin.

We are still talking about families, territory, work and culture.

Only this time, the grape does not become wine.

It becomes the spirit of Peru.

If you are an importer and would like to discover the Pisco 1615 range, receive its commercial presentation or assess its fit in your market, please write to me. I would be delighted to present the project to you personally.